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The Marketing Scientist Group provides market research solutions, bespoke analysis and strategy development to help businesses make sense of their data and drive brand growth. The team work with a range of small, medium and large organisations, with a strong focus on audience measurement, customer experience and advertising effectiveness across Asia Pacific.
Peter has fifteen years of experience in agency and client-side roles. Prior to launching the Marketing Scientist Group, Peter was the Head of Insights & Analytics at Yahoo7, launching various initiatives including the Yahoo7 Insights Series, Know Your Audience and the Yahoo7 User Summit. He was also the Director of Research and Planning for Turner Broadcasting System in Hong Kong, and held roles at AUSTAR Entertainment, the Ehrenberg-Bass Institute and University of South Australia.
Peter regularly features in trade media and at conferences in Asia Pacific, and he is published in the Journal of Advertising Research.