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Though a biochemist by trade, Oscar staged the first augmented reality experience for Lynx in 2011, dropping sexy angels on unsuspecting commuters. He has since worked with McDonalds, Microsoft, Pantene, Suncorp and Sony to engage their customers with innovative brand experiences. Oscar recently created the award-winning surf safety platform Life-Fi, helping lifesavers communicate with people of all nationalities.
Is ego the most powerful motivator?
Is the carrot or the stick a more powerful motivator?
Is architecture the next evolution in digital interfaces?