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Jonathan began his career as a filmmaker, having earned an M.F.A from the NFS. Over the past few years Jonathan has directed feature films for the cinema.
In 2011, Jonathan started CHI, having fallen in love with coconut water in Thailand. Chi is now in 20 countries and has built a loyal and cult following due to their healthy range of products. Chi was sold privately and Jonathan continues to manage the brand alongside several other food brands.