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With his background as analytical scientist, creative problem solver and a Certified Practising Marketer, Darren brings unique insights and learnings to the marketing process. He is considered a thought leader in the marketing management discipline and a regular industry commentator to trade and industry magazine and forums around the world. He has also authored and published more than 1,000 posts on the TrinityP3 blog and published the business book "Top 50 Marketing Management Posts of the Year" annually since 2013.
Darren started his working life as a scientist at the Royal Children's Hospital Neuropathology Laboratory in Melbourne, Australia, undertaking research in myopathies, neuropathies, Sudden Infant Death Syndrome and Repetitive Strain Injury. He established a chemical recycling company called Resolve before falling into advertising in the mid eighties.
During his 15 years as a writer and Creative Director, Darren developed brand and business communication strategies for a broad range of global and local brands. He was Creative Director at J Walter Thompson and President of the Melbourne Art Directors' Club for two consecutive terms.
In 2000, Darren founded TrinityP3, Asia Pacific's leading strategic marketing management consultancy with an international network of more than 30 industry professionals helping people to achieve commercial purpose through creative process. What that means is he leverages his extensive knowledge of the marketing and advertising industry, to solve advertisers problems and achieve maximum value from their budget.